Shifts in Trends = Shifts in Tradition?

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Does a business need to know the demographics of its online audience? Is it necessary to use traditional marketing strategies in the digital world?
These are some of the questions the girls at Zeelous are asking…

Advancements in technology and our growth of the digital age means a business can access information and attract its audience in one humungous community: Social Media.
With numbers of users growing vastly, is there even a need for a company to gather statistical data about populations or age ranges?
Are businesses wasting time (and money) carrying out surveys on audiences’ religious beliefs and interests when it’s readily available with just a few clicks?

Zeelous appreciates the need for numbers and percentages – but if we were to think beyond tradition and towards digital –
is there a need to find the certain characteristics of your audience if they are ALL positively engaging with you via social media?
Of course a business cannot survive without knowing its audience and their needs, but social media has definitely turned traditional marketing on its head.

Here’s a link to another interesting article “Traditional Marketing VS Social Media Marketing”  (http://www.socialquickstarter.com/content/7-traditional_vs_social_media_marketing)

Tell us your thoughts; should we improve with technology or stick with our roots?