‘Facebook Home’ – a NEW twist on Social Networking

“We’re not building a phone. We’re not building an operating system, but we’re building something that’s a whole lot deeper than just an ordinary app.” – Zuckerberg

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NOW if you’ve not heard of this new ‘hype’ then Zeelous will happily explain!
Facebook Home is a new app for Android. It is an innovative way of turning your Android phone into a social phone. Facebook revealed “Facebook Home” software to place the world’s social network front and centre on Android users’ smartphones.

BUT before we get into the ‘nitty gritty’ of Facebook Home and what it is really about, here are some points to consider…

We at Zeelous love our social networking and Facebook is no exception! We each enjoy our own accounts and access them daily. However, would we want Facebook as our phone home screen? We couldn’t say… Would you appreciate the idea of having your phone as Facebook? Or is that not what Facebook Home is about?

Facebook’s new mobile platform is like a home without curtains; your exhibitionism is very much in their interest. But there’s no need to opt out entirely, people spend more time on Facebook than on any other app so a device with the look and feel of Facebook could potentially be hugely popular. Facebook’s use of the word “Home” for the app does reflect though, the site’s attraction to many of its billion users shows this and smartphone users already spend a third of their time on Facebook, so if this is you, then why not make it even easier and get the app for yourself?
WELL… While Facebook Home may encourage us to use Facebook for all our text messaging, phone-number storage, instant chat, and so on, does this mean that Facebook will come to “know” even more about us… Or is this all to sell adverts? Mark Zuckerberg announced that advertising might be coming to Facebook Home’s news feed, which would mean that ads will eventually be houseguests in Facebook Home. (Something for consideration)

If you like having your Facebook life separate from the other functions of your phone, then Facebook Home may not be ideal for you. Would you want your phone dedicated to Facebook all the time? Having Facebook Home might mean that you would have to click through Facebook’s interface before getting to other apps you use, such as Twitter, YouTube, the Internet?

WE at Zeelous think there is much to be deliberated before we ourselves would consider getting and using this app.

If you feel differently or would just like to know more about this app then use the link below where information on the app such as; Cover feed, Notifications, Chat Heads, App Launcher, How to get Facebook Home and Facebook and mobile presence can be found.

http://ibnlive.in.com/news/explained-what-is-facebook-home/383289-11.html
Facebook Home: More disruptive than you first thought?
Here at Zeelous WE want to know your opinion! Let us know what you think and feel about this new app!

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Top Social Media Trends

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Social media initially wasn’t so much of a craze, but in the present day it is rooted in our everyday lives and the web itself. It has impacted communication in a way NEVER seen before!

The first trend we collectively agreed upon is Social Mobile, where we looked closely at the continuing rise of smartphones which allow us mobile synergy and social networks all in one, making the easy access to Facebook, Twitter and YouTube simple, yet very additive!
Figures show that over 50% of Twitter is from the mobile, a staggering 1.2 billion people have an internet connected smartphone and over 400 million Facebook users use their mobile to check in, which is very similar to the millions of YouTube views coming from the mobile.

We then decided on Socialisation of Search, and as Google is one of the TOP search engines we have gone with this example. Google appreciates that social networks are here to stay and as a result invested half a billion dollars in designing and developing Google+. They have understood that social networks need to be prioritised when producing search results in order to stay relevant. Google considers social as fundamental to its strategy and is using social signals when delivering information from search engines. (This can be seen from the top social networks appearing in the search results).

We ourselves think Google has done the best thing and for that we love it!

The next trend is Location-Based Marketing with Social, through this service is the help to spread awareness of a business and drive customers to the door (How clever!). Facebook offers the ‘check-in’ feature which demonstrates this trend. For instance, when you check-in at a place via Facebook you are not only letting your Facebook friends know “I am here!” but Google+ encourages users to leave reviews.
It’s not only Facebook either, but other social networks, which are entirely built around location-based services. They turn the process of checking in at various locations into a real-world game, complete with leader boards, and the chance to win rewards and discounts at participating locations.

We find this particular trend interesting as once the location check-in is established; it then comes down to customers leaving reviews and the help of word of mouth to gain more to the locations door, this however cannot always work well.

Social Apps is our final chosen trend. When coming to this decision, we also closely looked at Social Gaming since both of these trends amazed us. As for social apps, we found that 30% of all time was spent on these apps, including the likes of Facebook, Twitter, Instagram, Flipboard and Foodspotting. The example we have gone with is the ever growing popular Instagram which has a 10 million user following and is regularly seen on Facebook. This app is a free photo sharing app, which allows you to upload and share photos with friends and family.

With this app, we found that the option to share to Facebook from Instagram really keeps the app alive and brings more interest in it each day and everyday and for that we really enjoy using Instagram, it’s a lot of fun and so easy to use!

Who’s Nearby?

In the ‘Newsroom’ on Facebook’s blog we have found out the new app they are working on where the ‘Nearby’ app will allow people to find out what is near to you. You are able to pick something in a category (the example which Facebook give is restaurants) and find a list of all in that category which are near to you.

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Although, at Zeelous, we do like the idea of this if you are unfamiliar with an area, however, we are wondering where it will lead in the future? You can click on any business/shop and find out who has been here recently and even find who is near you at the time. Are we leading towards a society where we know where all our friends are (and non-friends) all the time? Can we never do anything in private? Do we even want to know where everyone is?

Tell Zeelous what you think…

Getting social…

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Image is by permission of http:www.Socialmediainbusiness.com

In today’s thoroughly ‘data-centred’ lifestyle it is unusual to encounter an individual who does not have an online presence; whether that is through Facebook, Twitter or any of the other numerous forms of social media, cyber culture is evidently radically changing the way we live our lives.

However, what we at Zeelous find incomprehensible is that there are still many businesses in the UK and worldwide that do not use social media to further their reach and consolidate marketing efforts through other mediums. We believe that the utilisation of social media provides benefits for any business that are vital for success.
According to digital analytics source Comscore, 62% of adults worldwide are now using social media with the UK having the highest percentage of people online (85% = 53 million). Meaning the chance to increase sales and brand awareness is higher than ever, can your business afford to pass up on those statistics?
Social media use for business is a positive step in the right direction but we have compiled a few Do’s and Don’ts for first time users…

 DO

  • Plan out what you’re going to do/say before doing so

Although you may have just had a fantastic idea for a post or a link, running it through a draft system before it going live is always a good method of delivery. This minimises mistakes and concentrates the relevant content.

  • Emulate other brands and corporate pages you’d like to be thought of along with

By this, we at Zeelous mean in terms of structure, layout and to generate inspiration; be careful not to T.W.O.C (take without consent) – especially with copy and content.

  • Be consistent and engaging

Abandoning your social media output for even a short space of time can have disastrous results to any progress made. If you have a blog, great! But remember to post regularly, to update users on what’s going on. Same rules apply to Twitter, users don’t want an empty Twitter feed – they follow you for a reason!

 DON’T

  • Sell on social media sites or be ‘pushy’ with users

Social media is excellent for reaching new customers and building brand awareness but DIRECT USERS TO YOUR WEBSITE if you want to generate sales leads. Nobody wants to be directly sold to, otherwise it would be called SALES MEDIA!

  • Rely on just one platform

The beauty of social media is that there are mediums for every aspect of digital media. Try not to rely on just the big fishes of Twitter and Facebook. Get out there and explore the possibilities.

 Our main tip that we can give at  is to have fun with your social media output whilst remaining PROFESSIONAL! We all know what happened with the Waitrose fiasco of September 2012. Here are a few more social media fails courtesy of our friends at Econsultancy: http://econsultancy.com/uk/blog/11056-the-top-10-social-media-fails-of-2012