Can Social Media become dangerous?


We at Zeelous love social media and all that comes with it. The connections, the sharing and the online social life we have built up. Twitter is the tool that helped us achieve success in our #Kindercow project and in the future we intend to keep using it, much like everyone else.

So what can be dangerous about it?
First and foremost we can see the personal implications that have been stressed to us over the years about being careful what information we share on the Internet and who we connect with. But what interests us at Zeelous is the power social media has over our society. A perfect example of the way that social media can damage our society is shown in a TV drama called Black Mirror. They’re all about the way we live now and the way we might be living in 10 minutes’ time if we’re clumsy.

Over the last ten years, technology has transformed almost every aspect of our lives before we’ve had time to stop and question it. In every home; on every desk; in every palm – a plasma screen; a monitor; a smartphone – a black mirror of our 21st Century existence. Our grip on reality is shifting. We have access to all the information in the world, but no brain space left to absorb anything longer than a 140-character tweet.
Black Mirror is a contemporary British re-working of The Twilight Zone with stories that tap into the collective unease about our modern world. The three stand-alone dramas are sharp and suspenseful tales with a techno-paranoia plot.

Without giving too much away we at Zeelous think Black Mirror is well worth a watch. Black Mirror shows dangers on society as a whole that can make the world stand still if we are not careful how we use social media. But are we past the point of no return?

The series was shown last year but next time it hits our screens have a watch or alternatively online at 4OD and tell us what you think!


Let’s play critic for the day…

I think we have stayed quiet long enough, but we finally have to let you all know how we feel about the Lenor ‘clean sheet week’ advert which is STILL on our screens…

lenor1 … incase you have not yet seen it.

The worst 2 moments of the video are at 00:15 seconds when the lady looks as though she says “really” however the words we hear are “days ago?”, and again at 00:19 seconds when the man is lay on the bed and we hear “Lenor?” but we actually have no idea what his lips are really saying…but it definitely is not Lenor!


Companies pay advertisers thousands, maybe even millions to create TV advertisements for them, and with the amazingly talented people we have in the advertising field and the amount of technology and technological whizzes out there who can put things together, why are we still stuck watching the appalling lip dub advert from Lenor? If we are getting to the stage in technology and animation where we can create people and animals on screen which do not exist and make them look life-like, then why can we not have adverts where the actors’ words match their lips? Surely it’s not too much to ask…

Although some parts of the advert are well put together we feel as though there is no excuse for there to be any moments where we are left thinking “they clearly did not say that”! Why are we still putting up with poor quality adverts in this day and age? We think that Lenor really need to step it up.

What do you think of this advert? Do poor quality adverts annoy you, if so, which ones?
Tell Zeelous….

To i-NFC-finity and beyond…


Within the industry, it is becoming increasingly apparent with each passing day that mobile platforms are becoming an indispensable part of digital marketing. For a second, I’d like you to imagine you are about to leave the house and are rounding up all the essentials for your day. What did you take with you? I’d wager that your phone was amongst your personal set of ‘essentials’.

It is currently estimated that around 4.8 billion, yes – billion, people own a mobile phone (MindJumpers) , whether that be feature or smart. Highlighting the importance of mobile marketing, and the potential reach it can achieve. Another fact that may interest you is that the world’s most populous countries of India and China are still experiencing increases in mobile phone user penetration. China is currently around 65% penetration (Pasqua and Elkin) as opposed to North America and Europe that enjoy consistently high penetration – the UK is above 80%!

So what can we expect from mobile platforms in the future? Despite already being in full and wide use across many devices and operating systems; we at Zeelous are excited to see the development of Near Field Communication (NFC) and QR technology.  Many new handsets are equipped with NFC systems which facilitate proximity marketing as well as allowing for data sharing as seen with the popular S-Beam on the Samsung Galaxy SIII and soon coming SIV.

However, it is the coming possibilities of NFC that have our office in a buzz. Have you heard of Google Wallet yet? Google Wallet is a mobile payment system developed by Google that allows its users to store debit cards, credit cards, loyalty cards, and gift cards among other things, as well as redeeming sales promotions on their mobile phone. Using NFC to “make secure payments fast and convenient by simply tapping the phone on any PayPass-enabled terminal at checkout.”.

In addition, in some countries such as Austria  and Dubai , NFC is currently being trialled or used to pay for public transport. NFC Forum director Debbie Arnold has commented that NFC “enables a lot of things” in terms of transportation and also indicated that several meetings regarding the integration of NFC into passenger check-in, ticket issue and departure lounge entrance, with large US airlines have gone successfully.